Do you want an agency that does what you ask?
Or a partner who thinks about what you need?

Halmyre is a team of marketing strategy consultants that connects the dots between corporate strategies and your marketing programs.

We spark growth in your business.

Learn More

COVID-19 ToolkitCAE OfferWhitepaper: Pricing Strategies During Economic DownturnsSpark NowOur Promise

Halmyre Happenings

Good strategy will help you see through and beyond COVID-19. Build your association's resilience with our Refocus on Strategy tools, just for Associations. 
Helping CAEs Refocus on Strategy

Halmyre is offering a free one-hour sounding board consultation with all association executives holding a Certified Association Executive (CAE) designation. Contact us to book your consultation today.

Whitepaper: Pricing Strategies During Economic Downturns

Read our whitepaper, Pricing Strategies During Economic Downturns, for a guide on pricing strategy and strengthening tactics.

On Target

Marketing & Communication Services

Halmyre’s team of marketing professionals provide a variety of services to grow your business. We offer marketing strategies and tactics to allow you the flexibility to manage your ROI, including:
  • Executive and board facilitation sessions
  • Strategy and planning to deliver insights and holistic marketing plans
  • Digital marketing strategies including social media marketing and search engine optimization
  • Competitive analysis
  • Audience insights: segmentation
  • Value proposition articulation
  • Brand positioning and strategy
  • Creative strategy
  • Acquisition, retention and engagement marketing
On Target

Customer Experience Design & Innovation

In a rapidly changing world, it is important to base your decisions on solid footing. Halmyre’s customer experience design and innovation practice lays the foundation on the most important voice, the voice of your customer. Our consulting firm offers an array of foundational steps to uncover the voice of your customer:
  • Ethnographic research
  • Persona-based marketing
  • Integrated customer journey mapping and complete service design
  • Targeted and customized micro-personalization
  • Analytics research and heat maps
  • Digital, self-service and fulfillment planning
  • Content, promotions and all points of engagement
On Target

Performance Management

You don’t know what you don’t measure. The key to a strong ROI business case is understanding your metrics – from membership database structures to acquisition, to renewal and attrition – it is fundamental to measure and know what you members and customers are doing. Halmyre offers the following to help organization increase the confidence of their metrics dialogues:
  • Database audits
  • Articulation of key success factors and key performance indicators
  • Segmentation and target audience trending
  • Automated management reports
  • Executive dashboards that paint a picture
  • Database housing design
  • Performance management road-mapping
“After we developed our organization’s strategy, we turned to the team at Halmyre to help us activate it with smart, disciplined marketing strategy. Their insights on our mission and vision helped us to focus on the growth and impact we are looking for. Halmyre’s strategic facilitation, marketing consulting and seasoned project leadership has supported CIOCAN in a key period of transformation for our members. Halmyre quickly became, and have remained, important go-to partners to our organization.”

Humza Thereny, President
CIO Canada

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