What's in a name?

Branding a marketing company: a case study for all

Launching or relaunching a brand, product or service requires a particular type of brand work, involving choosing a name. This has struck me over my career as the most pressure-filled and complex aspect of the brand puzzle.

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Christine Saunders
Google Grants for good causes

The handful of companies that dominate online advertising have come under intense scrutiny lately — and rightly so. But here is one program you can feel good about and that too few organizations are taking advantage of.

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Richard Gasee