What matters more behind an ad, great creative or business-driven marketing? Of course both are necessary in a strong ad campaign, but business-driven service design will always shine through.
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Communications involves getting the word out on what you have to say. Marketing is different. It is about understanding your audiences’ wants and needs and aligning your strategy with those wants and needs
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The role of your website needs to evolve, just as the needs of your audiences have.
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As Cambridge Analytica and related stories have unfolded over the past few weeks, I’ve wrestled with a particularly troubling prospect: that these breaches of privacy are validation of changing beliefs and thought patterns.
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One of the pervasive questions I’ve faced as a client and again on the “agency” side is this: What does it take to achieve world-class creative?
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Here are four tried and true signs that your copy is top quality – and how to manage it more accurately and efficiently.
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Membership-based organizations strive to engage with their members as a means to deliver value and strengthen the bonds they have with their constituents.
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Halmyre as a company spends a good portion of time with clients working on issues related to brand: experience, awareness, engagement, activation, conversions and more.
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Branding a marketing company: a case study for all
Launching or relaunching a brand, product or service requires a particular type of brand work, involving choosing a name. This has struck me over my career as the most pressure-filled and complex aspect of the brand puzzle.
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The handful of companies that dominate online advertising have come under intense scrutiny lately — and rightly so. But here is one program you can feel good about and that too few organizations are taking advantage of.
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