Halmyre interviewed Christina Franc from the Canadian Association of Fairs and Exhibitions (CAFE). Among other things, CAFE responded to the pandemic by looking into their membership value and creating a Growth and Development Committee and a loyalty program. 


About Christine Saunders

Halmyre President Christine Saunders is a marketing consultant to service-based organizations, a strategic advisor to marketing executives and leaders, an entrepreneur and a hobby farmer. Prior to founding Halmyre in 2014, Christine owned a traditional integrated marketing and communications agency specializing in financial services, public services and not-for-profits. Her education is in politics, ethics and philosophy, and she is a proud Maritimer despite living in Upper Canada today.


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