Spotlight Series: Ursula Green

This week we caught up with Halmyre’s Vice-President and Chief Customer Experience Officer, Ursula Green. Ursula has worn many different hats throughout her career, holding positions in areas such as graphic arts, art direction, project management and account/client management. Her diverse experience has led her to Halmyre, where she focuses on customer/user experience and research.

Halmyre is composed of an interesting and diverse mix of people. Each brings a unique background and focus to the company that contributes to our integrated, multidisciplinary approach to marketing.

Profile

Position Title:

Vice-President and Chief Customer Experience Officer

Focus / Specialty:

Customer experience, user experience and research

Top Tech:

Screaming Frog SEO, UXPRESSIA, Adobe Creative Suite, Visio, Balsamiq Mockups, Google Marketing Platform and Microsoft Suite

Currently Reading:

Professional: Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel and Behave by Adam Alter

Personal: The Seven Fallen Feathers by Tanya Talaga & Milk and Honey by Rupi Kaur

Deserted Island Food:

A Beyond Meat Burger and sweet potato fries

Favourite Travel Destination:

Costa Rica

Interview

What inspired you to get into marketing?

I took fine arts in university and kind of fell into marketing. I wasn’t sure I was going achieve the career I wanted to in fine arts so I turned to the agency world to start my career. It turns out marketing is a great way to apply my degree and creative side with my strong interest in business. I like problem-solving and the constant changes in technology mean I’m constantly solving new problems – that’s what’s kept me in the industry.

How would you describe your role on the Halmyre team?

I provide the voice of the consumer – the clients’ customers. I provide the end user’s perspective and voice.

What does a typical workday look like for you?

It's usually a toss up. I spend my time either head down in business development and solving problems, or I am interacting with clients to help them see how to solve their own problems. I collaborate with clients to find the best solutions for them. 

How do you recharge or reset? 

In the winter I like to watch movies. I like rewatching older movies to decompress and am known for not sitting still through a movie. In the summer, I like to go up to our cottage in Sauble Beach and hang out on the beach. 

One of the other ways I decompress is teaching my dog new tricks. I have a black retriever-terrier mix and I've taught her to do all sorts of things including sitting and staying without me having to say a word, and sometimes with her favourite treat – lettuce on her paws. 

What's the best advice you've received in your career? 

The best career advice I’ve ever received is to believe in myself and my capabilities. To take a chance on myself to do what I know I can do and believe I can do it well.

If you could help Halmyre clients achieve one thing this year, what would it be? 

I'd like to help Halmyre clients achieve their goals this year. If I don’t do this, I’m not doing my job.

About Claire Elder

Halmyre Marketing Assistant Claire Elder applies her detail-oriented focus and enthusiasm for writing to Halmyre's internal marketing and administrative projects. She is educated in communication studies, business and psychology and is excited to soak up everything the marketing world has to offer. Her previous experience includes writing for an online food publication, marketing for an LED light brand and working in her university's archives. Claire is a health fanatic and foodie who loves being active and testing new healthy recipes.

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