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The Impact of Marketing Strategy on Modest Budgets:

Impact of Marketing Strategy on Modest Budgets

3 Real World NFP Case Studies that are Driving Long-Term Success There are drastic demographic shifts that are happening very quickly for associations and it is important to plan to be prepared to address these changes. With the hyper-personalization and individualization of our society, more and more pressure is being put on associations of all types. Many organizations try to resist change to withstand risk; however, change is necessary in this disruptive world we live in. Innovation is relative to the organization - it is about change and progress. This presentation busts the myth - or misunderstanding - that innovation is expensive and available only to those with large budgets. Strategy is what will drive innovation - change - not "picking" new technologies

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