Building Resilient Brands

At Halmyre, we nurture the business fundamentals of your marketing that are too often overlooked by traditional agencies. While many management consultants stop short at just providing advice, we are there alongside you to translate thinking into action to get the job done.

The team at Halmyre is only happy when the clients we partner with get better at what they do. Our clients need to grow and improve to stay resilient in a marketplace that is becoming more and more challenging. We work with our clients to manage, interpret and lead their whole Marketing Ecosystem better – one step at a time.

It is this forward-looking approach that empowers business leaders to command their marketing strategy and marketing plan for the long-term health of their organization, and thereby to grow, they spark growth in their business.

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Marketing & Communication Services

If your corporate strategy contains the words “grow”, “expand”, “increase”, or “develop”, then an integrated marketing strategy and plan is in order. Our services include:

Strategy and planning
Competitive analysis
Features and benefits
Audience insights: segmentation
Value proposition articulation

Pricing strategy
Brand positioning and strategy
Creative strategy
Content and promotions
Acquisition, retention and engagement marketing

Would you like to talk to a consultant?
Read: How is Ikea winning by listening to their customers?

Customer Experience Design & Innovation

Customer experience is how your audiences engage with you, both online and offline. In today’s hyper-connected world, you have seconds to make a first impression about who you are and what you value. We help our clients design targeted and customized roadmaps for continuous improvement based on audience insights and research. Our services include:

Ethnographic research
Persona-based marketing
Integrated customer journey mapping and complete service design
Heat maps

Micro-personalization
Digital, self-service and fulfillment planning
Content, promotions and all points of engagement

Would you like to talk to a consultant?
Read: When it’s time to rebrand

Performance Management

If it’s true that you can only manage what you can measure, then our performance management practice is central for the well-managed customer-centric organization. Data can be overwhelming, yes. But there’s a place to start and progressive steps to take, no matter how big or small your budgets are. We support clients with:

Database audits
Articulation of key success factors and key performance indicators
Segmentation and target audience trending
Automated management reports

Executive dashboards that paint a picture
Database housing design
Performance management road-mapping

Would you like to talk to a consultant?
Read: How do you best measure engagement?

Our Clients

At Halmyre, we seek to collaborate with clients who have ambitious goals for their organization. They want to change, to evolve, to do it differently and achieve more. They want, simply, to be better.

We thrive when we support complex organizations. As your marketing strategy partners we’ll get close to your business’s nuances and understand your organization at a deep level of detail. A sample of the industries we support:

Professional and industry associations
Education, healthcare and public services
Financial services: payments, insurance and investment & asset management

Regulators
B2B and long-lead B2C
Not-for-profit and for-profit organizations

“The Halmyre team really took the time to understand our business, audiences and stakeholders at the outset of our website project. This upfront strategic planning has paid off. This is why Halmyre has become a valued marketing and communications partner to the Manitoba Securities Commission and our financial literacy outreach work.”

Ainsley Cunningham
Manager, Education and Communications,
Manitoba Securities Commission, Securities Division

Halmyre Thinking

Building Resilient Brands

Marketing & Communication Services

Customer Experience Design & Innovation

Performance Management

Our Clients

Halmyre Thinking

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Halmyre Thinking