Building Resilient Brands

At Halmyre, we nurture the business fundamentals of your marketing that are too often overlooked by traditional agencies. While many management consultants stop short at just providing advice, we are there alongside you to translate thinking into action to get the job done.

The team at Halmyre is only happy when the clients we partner with get better at what they do. Our clients need to grow and improve to stay resilient in a marketplace that is becoming more and more challenging. We work with our clients to manage, interpret and lead their whole Marketing Ecosystem better – one step at a time.

It is this forward-looking approach that empowers business leaders to command their marketing strategy and plan for the long-term health of their organization.

On Target

Marketing & Communication Services

If your corporate strategy contains the words “grow”, “expand”, “increase”, or “develop”, then an integrated marketing strategy and plan is in order. Our services include:
  • Strategy and planning
  • Competitive analysis
  • Features and benefits
  • Audience insights: segmentation
  • Value proposition articulation
  • Brand architecture and strategy
  • Creative strategy
  • Content and promotions
  • Acquisition, retention and engagement marketing
On Target

Customer Experience Design & Innovation

Customer experience is how your audiences engage with you, both online and offline. In today’s hyper-connected world, you have seconds to make a first impression about who you are and what you value. We help our clients design roadmaps for continuous improvement based on audience insights and research. Our services include:
  • Ethnographic research
  • Persona-based marketing
  • Integrated customer journey mapping and complete service design
  • Heat maps
  • Micro-personalization
  • Digital, self-service and fulfillment planning
  • Content, promotions and all points of engagement
On Target

Performance Management

If it’s true that you can only manage what you can measure, then our performance management practice is central for the well-managed customer-centric organization. Data can be overwhelming, yes. But there’s a place to start and progressive steps to take, no matter how big or small your budgets are. We support clients with:
  • Database audits
  • Articulation of key success factors and key performance indicators
  • Segmentation and target audience trending
  • Automated management reports
  • Executive dashboards that paint a picture
  • Database housing design
  • Performance management road-mapping

Our Clients

At Halmyre, we seek to collaborate with clients who have ambitious goals for their organization. They want to change, to evolve, to do it differently and achieve more. They want, simply, to be better.

We thrive when we support complex organizations. As your marketing strategy partners we’ll get close to your business’s nuances and understand your organization at a deep level of detail. A sample of the industries we support:

  • Professional and industry associations
  • Education, healthcare and public services
  • Financial services: payments, insurance and investment & asset management
  • Regulators
  • B2B and long-lead B2C
  • Not-for-profit and for-profit organizations
“The Halmyre team really took the time to understand our business, audiences and stakeholders at the outset of our website project. This upfront strategic planning has paid off. This is why Halmyre has become a valued marketing and communications partner to the Manitoba Securities Commission and our financial literacy outreach work.”

Ainsley Cunningham
Manager, Education and Communications,
Manitoba Securities Commission, Securities Division

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