Marketing Data Intelligence - Getting the Insights You Need to Make an Impact:
Get a handle on your marketing data to help spark growth.
A step-by-step data
roadmap is essential to measure, inform and advance your organization’s
marketing strategies. Intelligent marketers have a clear plan to help their
organizations avoid data traps, such as the “flaw of averages,” by segmenting
the market to discover out- or underperforming segments. A data plan ensures
your organization’s objectives stay focused by mapping out KSFs and KPIs to
guide your marketing strategy.
