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Pricing Strategies During Economic Downturns:

This whitepaper is a guide to using pricing strategies to weather an economic downturn, especially if the slump was triggered by a sudden shock, such as 2020’s COVID-19 pandemic. Even if you already have a stable price point, you will find this discussion helpful in rounding out your knowledge of pricing strategy and value-strengthening tactics – other than discounting – that can help you and your members stay the course. 

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